Andrew joined the SoftIron team in 2020 to lead go-to-market strategy, planning and execution. In a career spanning almost thirty years he has lead business lines, marketing and business development teams in a range of hardware, software and cloud businesses in both start-up and market leading Enterprise brands.

Prior to SoftIron Andrew founded his own consulting firm advising, developing and executing go-to-market strategy and plans for technology businesses. Previous roles include leading the SMB networking business unit at 3Com (now HP) and leading European Marketing at Information Security leaders, RSA Security.