Formula E and Google Cloud have signed a multiyear agreement underwhich Google Cloud will be the "Principal Artificial Intelligence Partner" of the ABB FIA Formula E World Championship.
The new agreement builds on a previous partnership established in January 2025.
According to the two organizations, the new agreement will see Formula E adopting even more of Google's cloud and AI technologies, including integrating Gemini models.
Formula E will use Google's offerings to improve the "agility and efficiency" of its organization, including advanced AI modeling of Formula E's back offer and the creation of race and event digital twins. This is hoped to reduce the need for "on-site reconnaissance and heavy equipment transport," thus reducing the operational carbon footprint.
Jeff Dodds, CEO of Formula E, said: "Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud's AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide."
President of Google Cloud EMEA, Tara Brady, added: "Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud's AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios."
The previous agreement between the two saw Formula E selecting Google Cloud as its Official Cloud Technology Services Partner and Official Cloud Security Partner, having migrated its data to the GCP platform.
Motor racing - including Formula E and F1 racing - is highly data-intensive, thus many race teams also have deep partnerships with cloud providers. Earlier this month, Mercedes-AMG Petronas selected Microsoft as its cloud partner. Oracle Red Bull Racing uses Oracle Cloud Infrastructure, and in 2025, Aston Martin Aramco selected CoreWeave to be its AI partner. While they rely on the cloud for many workloads, all the teams also have on-premises data centers to house their "secret" supercomputers, which are used for CFD-based simulations of car designs.
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