Campaign metrics matter most when they lead to revenue.
That's why we've developed DCD's Sales Enablement Platform, which is included in every DCD campaign, whether you're building your brand, generating demand, or connecting with customers at live events.
Powered by proprietary first-party data gleaned from over 365,000+ active buyers across the industry, the platform provides your marketing and sales teams with comprehensive, real-time insights into your ideal customer and their buyer propensity, lowering your customer acquisition cost and maximizing your pipeline conversion.
Your campaign results and MQLs are provided to the platform in real-time. Results are delivered at both an individual and an account level, so your sales teams can quickly identify prospects with the highest level of intent, ensuring resource is allocated to the hottest accounts to drive maximum conversion.
Our AI-powered "Rocket Score" highlights which leads and accounts have recently increased their content consumption, indicating upcoming procurement needs, so you can reach in-market customers before your competitors.
We'll also provide you content consumption data from the entire DCD ecosystem outside your own campaigns.
This data can be leveraged to ensure your pitches effectively align with your client's core interests and challenges, strengthening the quality of the conversation and ensuring a client-centric product development & sales approach.
Plus, the platform's customization features and AI tools help you easily drill down on the trends that matter to you.
From brand awareness campaigns through to live events, we provide all of our clients with access to our Sales Enablement Platform, providing real-time buyer activity insights across every stage of your campaign.
All your activations will be housed in the platform for ease of use, and your team has unlimited access (no additional licenses required).
You'll also be supported by a dedicated Customer Success Manager, who will help you understand your campaign results and best utilize the platform to support your sales and marketing efforts.