Brand Awareness

Build your reputation and stay front-of-mind with DCD’s brand awareness campaigns


We help over 300 technology & service providers foster and maintain brand loyalty


Our brand awareness campaigns can help you...

... Increase consideration for your offering

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It takes an average of 5-7 brand impressions for a prospect to remember your brand and consider your offering when it comes time to purchase.

Our newsletter sponsorship and ROS ads can help ensure your company is consistently front-of-mind with your target audience.

Every impression counts as ads can be geo-targeted and vertical-targeted across the DCD platform, ensuring your digital dollars influence the audience that matters most to you.

... Create buzz around new products and features

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Product roll-outs come with immense pressure on sales and marketing teams to build awareness and generate immediate demand.

Our full-site takeovers and magazine advertorials can amplify your product launches and feature updates by garnering show-stopping attention.

With over 75,000 unique web visitors each week and 32,000 readers per magazine issue, you can ensure the entire data center industry hears your latest message.

... Close deals faster with pre-established familiarity & trust

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90% of buyers choose a brand they already have in mind at the beginning of the sales process (Harvard Business Review).

Our DCD>Zero Downtime podcast sponsorship and DCD>Awards category sponsorship can help illustrate your core values and garner trust with potential customers.

And with over 25 years at the forefront of the industry, alignment with the DCD brand can help catapult your business into high regard.


Accurately quantify the ROI of your brand positioning campaigns via our proprietary platform...

...powered by insights generated across the industry's leading digital platform

  • Web Visitors Icon v2 22m Annual Web Visitors
  • Newsletter Icon Red (1) 154k Newsletter Subscribers
  • Ads Icon Red (1) 30.2M Ads Delivered in '24
  • Globe Icon red (1) 172 Countries Reached


How DCD campaigns differ from other agencies

Precision Targeting

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Thanks to our 10 content channels and unmatched global reach, we can target your key buyer personas by vertical and region, ensuring that your money is spent solely on the customers that matter to you.

Channels include Mission Critical Power, Data Center Cooling, Management & Operations, Data Center Construction, Energy & Sustainability, Investment & Markets, Edge Computing, Cloud & Hybrid, Telecoms & Connectivity, and Compute, Storage & Networking.

Guaranteed Results

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Unlike other agencies and outlets, we guarantee performance metrics with every campaign.

We can do this because we own & operate every channel we advertise on - giving you peace of mind that your digital spend will get you meaningful results for a clear price.

As an added bonus, we don’t charge extra for campaign overperformance. In fact, we strive for it. That’s why 93% of our clients rebook with us year-on-year.

Transparent Reporting

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We know everything about our DCD user base consumption behavior, and we pass that priceless information on to our clients.

You'll gain access to our Sales Enablement Platform, which shows your campaign results in real time, as well as user behavior across the entire DCD platform.

With a fully customizable dashboard, you’ll gain unmatched customer intelligence to inform your strategy and accelerate your pipeline growth.

  • “The ROI has been good, so we’ll up our spend. It’s a huge benefit to be associated with the DCD brand.”

    Airedale (DCD Client)
  • "The account management has been great; they’re always going above and beyond and are highly responsive.”

    Commscope (DCD Client)


Learn how we can help you

Share your details and we’ll reach out to schedule a 30-minute consultation with one of our in-house data center marketing experts.

During the call, we’ll ask about your needs, share how DCD can help, and answer any of your questions.