Demand Generation

Educate your customers and cultivate high-intent leads with DCD’s demand gen campaigns


We help over 300 technology & service providers supercharge their sales pipeline


Our demand generation campaigns can help you...

... Educate your core customer base with content they care about

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On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision).

Our suite of paid media products (including opinion pieces, advertorials & press releases) will land you a high-traffic spot on datacenterdynamics.com, helping you foster and feed interest in your offering.

DCD readers spend an average of 3 minutes per piece, giving you ample time to make an impact and drive home your message.

*DCD champions independent journalism, and all paid-for media will be signposted as “Sponsored”

... Prove your credibility through thought leadership

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46% of buyers expect to learn something new about their challenges from partners (Forrester).

Our broadcast series, live event sessions, eBooks and supplements help showcase your understanding of industry trends and pain points, positioning you as a trusted consultant that can help make your customer’s lives easier.

Our production team will shepherd you through the content creation process, ensuring your expertise shines through.

You’re also free to repurpose any bespoke DCD content on your own channels, maximizing the value of your investment.

... Empower your customer to make a well-informed change

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60% to 70% of the B2B buyer’s journey is completed before contacting a salesperson (Forrester).

Our tech showcases, innovation series and content syndication campaigns illustrate the technical aspects of your offering to customers who are actively seeking new solutions.

Campaign MQLs are delivered to your team in real-time through the Sales Enablement Platform, allowing you to follow up quickly with customers keen to make a change.


Optimize your sales resource with access to our proprietary platform, designed to enable your teams to actively identify in market prospects, lower customer acquisition cost & drive sales outcomes...

...powered by insights generated across the industry's leading digital platform

  • MQls Graphic 100x100 168k Permissioned MQLs
  • Broadcast Graphic 100x100 98K Broadcast Viewers
  • Whitepaper Graphic 100x100 34K Whitepaper Downloads
  • Profile Graphic 100x100 38K Account Holders


How DCD campaigns differ from other agencies

Unmatched Content

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DCD has long been revered as the industry's leading source for unbiased journalism and in-depth content, with 25 years of experience as the industry's most-visited and most-trusted news source.

Our expert team will craft the highest-quality bespoke content for you, or reimagine your existing content, to take the pain out of demand generation.

Plus, you can repurpose any bespoke DCD content on your own channels - making your investment go even further.

Precision Targeting

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Thanks to our 10 content channels and unmatched global reach, we can target your key buyer personas by vertical and region, ensuring that your money is spent solely on the customers that matter to you.

Channels include Mission Critical Power, Data Center Cooling, Management & Operations, Data Center Construction, Energy & Sustainability, Investment & Markets, Edge Computing, Cloud & Hybrid, Telecoms & Connectivity, and Compute, Storage & Networking.

Guaranteed Results & MQLs

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Unlike other agencies and outlets, we guarantee performance metrics (including MQLs) with every campaign.

We can do this because we own & operate every channel we utilize - giving you peace of mind that your digital spend will get you meaningful results for a clear price.

As an added bonus, we don’t charge extra for campaign overperformance. In fact, we strive for it. That’s why 93% of our clients rebook with us year-on-year, and 66% increase their investment.

Transparent Reporting

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We know everything about our DCD user base consumption behavior, and we pass that priceless information on to our clients.

You'll gain access to our Sales Enablement Platform, which shows your campaign results in real time, as well as user behavior across the entire DCD platform.

With a fully customizable dashboard, you’ll gain unmatched customer intelligence to inform your strategy and accelerate your pipeline growth.

  • “I think DCD’s content is the best out there, and engages the right audience, which means it delivers the best leads and ROI for certain target buyer groups.”

    Vertiv (DCD Client)
  • “We work with DCD at the global level; they target our customers across the world, and we’re seeing really strong ROI and quality leads from that.”

    Schneider Electric (DCD Client)


Learn how we can help you

Share your details and we’ll reach out to schedule a 30-minute consultation with a data center marketing expert.

During the call, we’ll ask about your needs, share how DCD can help, and answer any of your questions.