Craig MacFadyen

Director of Offer Strategy & Portfolio Management EMEA, Munters

Craig MacFadyen has over 40 years of experience in the HVAC industry, with a career dedicated to advancing high-performance cooling technologies. For the past decade, he has specialised in mission-critical data center facilities, helping operators meet the growing demands of efficiency, reliability, and sustainability. Craig currently leads Offer Strategy and Portfolio Management EMEA/APAC at Munters, a global leader in innovative air treatment and climate solutions. In this role, he drives the development and alignment of Munters’ cooling portfolio, ensuring it meets the evolving needs of hyperscale, colocation, and enterprise customers worldwide.

With a deep technical foundation and decades of industry insight, Craig combines strategic vision with practical expertise to guide innovation in mission-critical cooling. His work continues to influence how data centers balance performance with energy and water efficiency, supporting operators as they scale to meet the challenges of the digital age.