Cloud provider Vultr is launching its own content delivery network (CDN) service.

Built atop Vultr’s global infrastructure footprint, the company said the service enables global content and media caching, with turnkey services for scaling websites and web applications.

“Over the past decade Vultr has grown to become the world’s largest privately-held cloud computing company, and the launch of Vultr CDN is the next step in strengthening our portfolio of solutions for our worldwide developer community,” said J.J. Kardwell, CEO of Vultr’s parent company, Constant. “Vultr CDN simplifies content delivery so that developers worldwide can easily enable global, on-demand availability for all of their digital content and digital media."

The company said the service is optimized for content acceleration, API caching, image optimization, and offers bot blocking, and is available for $10 a month. It said it also offers high-frequency plans powered by high-clock speed CPUs and NVMe local storage, optimized for websites and content management systems.

Launched in 2014, Vultr is a cloud hosting company, offering services from 32 locations across the Americas, Asia, Europe, Africa, and Australasia. Its data center partners include Digital Realty, QTS, Equinix, and NTT.

Vultr CDN is now available for use as a beta service, with a full release due later this month.

Content delivery networks (CDNs) emerged in the late 1990s, with players like Akamai and Cloudflare speeding up web page performance by caching content close to users.

More recently, Edge computing emerged as a way to achieve essentially the same thing, and CDN players have extended their offerings to do more than caching, and handling services closer to users.

Lumen and StackPath have recently quit the CDN business, selling their enterprise customers to Akamai. Akamai, meanwhile, has been expanding its data center and Edge business.