Satellite operator SES has signed multi-year capacity agreements totaling more than €75 million ($82m) in backlog with numerous German broadcasters.
The Luxembourg-based company made the announcement this week, with the deals covering both public and private broadcasters.
According to SES, the majority of these deals will span several years and will enable millions of satellite TV households across Germany to continue watching SD and HD content.
Although SES didn't reveal specific deals on the length of each deal, the company confirmed that it has penned extensions with QVC Germany, Seven.One Entertainment Group, Media Broadcast Satellite GmbH (MBS), Zweites Deutsches Fernsehen, and High View.
These broadcasters all leverage SES's prime TV neighborhood at the 19.2 degrees East orbital slot to directly reach more than 17 million satellite TV homes, more than other satellite or terrestrial operators in the country.
"Whether for news, entertainment, live sports, shopping, or public service, audiences continue to demand access to a wide range of high-quality video content," said Norbert Hölzle, global head of media at SES.
"The size of these deals and length of the contracts highlight that for both private and public broadcasters the most efficient way to reach millions of households and build the biggest audience is through satellite – today and well into the future."
Today's announcement follows recent confirmation from SES that it is in talks over a potential merger deal with rival satellite company Intelsat, with an agreement thought to be weeks away.
Earlier this year, SES secured a €300m ($330m) loan from the European Investment Bank (EIB), the financing institution of the European Union, for the design, procurement, and launch of three previously announced satellites that will deliver advanced broadcast and broadband services spanning Western Europe, Africa, and the Middle East.