Microsoft plans to deploy LG Electronics' cooling infrastructure across an unspecified number of upcoming AI data centers.

The partnership comes as LG Electronics this week launched a full suite of data center cooling solutions at Data Center World, packaging existing and new solutions together.

"Between the data for our phones on the go, our laptops at work and our smart TVs at home, data centers play a crucial role in our day-to-day lives, and cooling solutions are a critical component for equipment to run as expected," said Steve Scarbrough, general manager of LG Air Conditioning Technologies.

"LG aims to be a unique player in the market, helping to meet demands of future data center projects and make specifying and development easier with our efficient end-to-end cooling solution offerings."

LG offers cold plates, coolant distribution units (CDUs), water-cooled oil-free centrifugal chillers, and computer room air handlers (CRAHs).

The company said that it will work with Microsoft to deploy LG's thermal management systems and chiller technologies at 'next generation' data centers. The size and scope of the deal were not announced.

At CES earlier this year, LG said that it would work with Microsoft on a number of AI efforts, including AI agents for various spaces, including homes, vehicles, hotels, and offices.

LG began more aggressively targeting the data center business last year, and said that it had signed a major deal for more than 100 chillers valued in the tens of millions of dollars for a data center project.