Google has announced a $50 million commitment through 2030 to support projects aimed at eliminating super pollutants.

Super pollutants such as methane, fluorinated gases, and other non-CO2 greenhouse gases are reportedly responsible for around half of global warming, according to recent studies.

As part of the investment, Google has joined forces with several other companies, including Amazon, Autodesk, and Salesforce, among others, to launch the Super Pollutant Action Initiative. The group will see the companies collectively invest $100m to scale funding for projects that reduce the use of super pollutants.

"Super pollutants are a major part of the equation to limit atmospheric warming. Experts agree that eliminating them where we can is one of the most powerful levers we have to deliver near-term impact, playing a vital and complementary role to removing CO2. Google is excited to join our peers in accelerating progress to eliminate super pollutants," said Randy Spock, carbon credits and removals lead, Google.

The initiative was organized by Beyond Alliance, a business-led coalition focused on scaling corporate funding for high-integrity climate solutions. Beyond has said it will support participating companies by providing research, reporting, knowledge sharing, and other activities to implement the initiative. To do so, it has partnered with the Carbon Containment Lab and leading scientific experts to create a global roadmap highlighting how companies can support progress on superpollutant action. The roadmap is expected to be released later in the year.

"We are in a decisive decade for the climate, and reducing superpollutants is one of the few levers that can bend the curve quickly," said Luke Pritchard, director, Beyond Alliance. "This initiative shows how companies can deploy private capital where it matters most—unlocking solutions that cut warming, improve air quality, and deliver measurable results now, while creating a clear pathway for others to follow."

Google has already backed a number of companies seeking to remove super pollutants through a range of technologies. In May of last year, the company backed Recoolit and Cool Effect to support the removal of more than 25,000 tons of ‘super pollutants’ by 2030.

The company followed this up in September with a 50,000-ton agreement with waste management firm Vaulted Deep.