Apple experienced its third outage this week, this time impacting its iMessage service.
The company has yet to disclose the reason for any of the three outages.
On Monday, March 21, Apple was hit by a major outage that took down Apple Music, Apple Maps, iCloud, iCloud Calendar, iCloud Contacts, iCloud Mail, iCloud Private Relay, iTunes Store, Radio, Podcasts, the App Store, iMessage, and Apple TV+.
It also took out Apple’s corporate and retail systems, grinding company sales to a halt. Bloomberg reports that the first outage was due to domain name system issues.
The next day, Apple's Mac App Store, Apple Card, Apple Books, iCloud Web Apps, and Weather stopped working.
Two days later, on March 24, iMessage stopped working. This time the outage did not even show up on Apple's status page.
Apple operates its own data center infrastructure and is Google Cloud's largest single storage customer. In 2019, it was revealed that it will spend at least $1.5 billion on AWS over five years.
The company has begun preparation work on its long-delayed data center in Iowa, and this week announced plans to connect its Danish data center in Viborg to a district heating scheme.
