Strategies for reducing operational expenditure whilst maximizing operational resiliency and efficiency
Ross SonnabendSVP, Product Strategy and Marketing, RF Code
After more than 20 years of experience in technology, Ross Sonnabend joined RF Code in 2020 in the role of SVP of Product Strategy and Marketing. In this role, Ross is responsible for RF Code’s corporate strategy, market positioning, product definition and research, and product marketing initiatives. Prior to joining RF Code, Ross drew on his extensive background in business strategy, finance, operations and product management to oversee daily operations and customer experience as SVP of Strategy and Operations at Interset, a cyber-security company. Prior to this, he was a media and enterprise executive at Accenture, where he developed corporate strategies and led large-scale implementations of content management, digital-supply chain, and intellectual-property-rights management solutions for companies such as CBS, Sony, Warner Bros, and Fox Interactive Media. Ross was also co-founder and VP of Client Engagement at RampRate, a data-driven sourcing advisor, where he was instrumental in the rapid adoption of the company’s proprietary ratings index by major corporations.
Ross received a BS in Business Administration from California Polytechnic University, Pomona.