Virgin Media O2 has notified 300 staff of potential redundancies in the UK.

As first reported by ISP Review, and then confirmed to DCD by Virgin Media O2, some jobs will be lost at the telco.

The telco did state that not all 300 jobs will be made redundant, with many of the employees to be mapped into other roles.

“After hitting a major milestone which saw us surpass 2.5 million homes for nexfibre, we continue to push ahead with a focused fiber rollout program," said a Virgin Media O2 spokesperson to DCD.

Virgin Media O2 currently has around 5.7 million broadband customers, and is competing for market share with BT's Openreach, which aims to hit 25 million premises by the end of next year.

“Our strategy to create the biggest fiber alternative to Openreach remains in place and on track, and to ensure we deliver on this strategy, we are proposing to make changes within some teams that would result in some exits. We are having open and honest conversations directly with our people and employee representative groups on these proposals and will continue to support any impacted individuals throughout this process," added the spokesperson.

The company is currently pushing to rival BT's Openreach for its full fiber rollout in the UK, and has passed nearly eight million premises so far. However, it's still well off Openreach, which has passed more than 20 million with its fiber build.

ISP Review reports that the redundancies will impact those in the fixed wholesale and customer delivery side of the business.

Last year, Virgin Media announced plans to invest £700 million ($937m) into its mobile network this year in an effort to improve its reliability, speed, and coverage across the UK.