Data center directory firm Upstack has acquired Breakwater Cloud Advisors, a customer experience (CX) consulting firm.

Founded in October 2021, Vancouver and Washington-based Breakwater helps midmarket and enterprise organizations design and deploy next-generation CX solutions. It offers contact center as a service (CCaaS), conversational AI, workforce and quality management, analytics, automation, and related solutions, with customers in the financial services, healthcare, and hospitality industries.

Company founders Brendan Paulin and Andrew Millard, as well as business development director Star Toups, will join Upstack.

“Breakwater and its founders are exceptional additions to Upstack’s expanding CX + AI capabilities,” said Christopher Trapp, founder and CEO of Upstack. “Brendan and Andrew have built a results-oriented consultancy that complements our mission to help customers modernize their CX environments and harness AI for measurable business outcomes. Together, with Mike’s deep experience, innovative approach, and track record of success, they’ll deliver a new level of value for our clients.”

“From the beginning, we built Breakwater to help clients move faster and make smarter CX investments,” added Paulin. “Joining Upstack lets us keep doing what we do best—help customers innovate—while gaining access to resources, data, and operational scale that take our impact to the next level.”

Upstack was launched in 2017 with the idea of enabling customers to find colocation space through a single source by aggregating and comparing multiple providers' offerings.

The company operates a global database to help customers find available data center space, network capacity, and other services. The firm is increasingly moving further into consulting services.

Upstack has been on a steady acquisition streak in recent years, making at least 30 purchases since 2021.

In 2021, the company secured $50 million in equity investment from Berkshire Partners, followed by $100m in financing from MidCap Financial and Morgan Stanley Private Credit. The company has been on a regular acquisition hunt since, acquiring three companies in 2024, six firms in 2023, 11 in 2022, and at least eight in 2021.

Upstack has been relatively quiet on the acquisition front in 2025, with Breakwater marking only its third deal of the year.

In February, the firm acquired Arkansas-based V3 Technology Inc., an IT advisory firm. Upstack acquired technology consulting firm Avail Partners in August.