Data storage company Pure Storage has committed to paying its customers’ power and rack space costs for Evergreen//One Storage -as-a-Service (STaaS) and Evergreen//Flex subscriptions.

The one-time, upfront payment can be made directly as cash or via service credits, and is based on kilowatt per hour (kWh) and Rack Unit (RU) fixed rates. The payment will be proportional to the customer’s geographic location and contract size.

"With the expansion of Pure’s Evergreen portfolio, we continue to challenge the status quo of enterprise Storage as-a-Service, yet again delivering industry-first guarantees and AI-powered services to solve problems for our customers," Prakash Darji, VP and GM of Pure's digital experience business unit, said.

"As enterprises feel increased pressures to maximize resource and energy efficiency and to safeguard their data from disaster, we are providing them with unparalleled levels of resiliency and efficiency all through a simple and smart services platform."

Scott Sinclair, practice director of Enterprise Strategy Group (ESG), added: "The introduction of a Paid Power and Rack commitment stretches the limits of innovation in the antiquated enterprise storage market. The latest Evergreen enhancements successfully balances enterprise requirements to make progress towards achieving critical ESG and net zero goals using incentives, while establishing peace of mind when it comes to data loss.”