CenturyLink announced Tuesday that the US consumer goods giant Procter & Gamble would outsource transformation of its entire IT infrastructure to the Monroe, Louisiana-based communications and IT services company.

The contract includes hybrid IT infrastructure services provided on an as-needed basis. The client's employees will be able to bundle and select services they need as the needs arise.

The deal covers solution consulting, dedicated support desk and application services with cloud and managed hosting. CenturyLink's solutions include products from its partners, such as Cisco, NetApp and SAP, among others.

Relationship between the two companies started in 1999 with a web-hosting deal with Savvis, the data center services provider CenturyLink bought in August 2011 for about US$2.5bn. It retired the Savvis brand last month.

Commenting on the new deal, CenturyLink Technology Solutions president Jeff Von Deylen said, “We are proud to expand our relationship by helping them drive a strategic IT vision that delivers more value for its global business.”

The provider has been expanding both data center footprint and service portfolio since the acquisition's close.

The most recent data center expansion move was announced in the end of January, when the company said it was taking 9MW of data center capacity at two IO's data centers in the Phoenix market.

In October 2013, the company announced addition of a Hadoop-as-a-Service offering to its portfolio. The suite of big data services includes fully managed compute, storage and network capabilities for Cloudera and MapR distributions of Apache Hadoop.

CenturyLink has also been expanding internationally. In November it announced plans to build a 100,000 sq ft data center in the Toronto market and voiced expansion ambitions in China.