Oracle unveiled a slate of new cloud-based services Wednesday, including platform, application and social-networking services for enterprises.

In a statement, marking a departure from his traditional antipathy toward the word “cloud”, Oracle CEO Larry Ellison said this was an announcement of “the most comprehensive cloud on the planet Earth,” which took about seven years of engineering and strategic acquisitions.

“Most cloud vendors only have niche assets,” Ellison said. “They don't have platforms to extend. Oracle is the only vendor that offers a complete suite of modern, socially-enabled applications, all based on a standards-based platform.”

Oracle is hosting, managing and supporting all of its new cloud services. The offerings’ underlying infrastructure includes the company’s integrated hardware-software systems Exadata and Exalogic.

All services are subscription based. They fall into three buckets: Oracle Platform Services, Application Services and Social Services.

Platform services offer developers subscription-based access to tools for building everything from Oracle Database and Java applications through mobile apps and websites.

Oracle’s Cloud Application services include a range of enterprise applications from enterprise-resource planning (ERP) and human resources, to sales and customer-experience tools.

The social services include a social network for enterprises to use within their organizations for collaboration. There are also Oracle Social Data Services, which aggregate data from social networks and other data sources for use by business applications.

Oracle is also offering, through the Cloud, social marketing and engagement services, which offer a variety of tools to marketers to create and manage their social-marketing campaigns. The final piece of Oracle’s social services is a set of analytics tools for social-media interactions to inform sales and customer-service teams.

Ellison has famously dismissed the expression “cloud computing” in the past, but seems to have warmed up to it recently. In a May interview with All Things D, Ellison said he no longer resisted the name “cloud.”

“They don’t call it the Internet anymore,” he said. “They call it cloud computing. I like the word ‘cloud’ because it’s a charismatic brand.”