Neoclouds, including Nebius, Lambda, and CoreWeave, have said they do not expect to deploy Google's TPUs any time soon.

The companies told The Information that, for the time being, it is unlikely they will be adopting the custom chips from Google.

Google revealed during its earnings call last week that it was planning to shift strategies, to not only offer access to TPUs via Google Cloud but also sell the chips to a "select group of customers" to deploy in their own data centers.

Speaking to The Information, however, Nebius' chief revenue officer, Marc Boroditsky, said that demand seen by the company is still 99 percent for Nvidia GPUs, and that the requests for TPUs are from former Google customers, and, "unfortunately, the diaspora [of] folks from Google does not make a market.”

CoreWeave's VP of corporate development, Nick Robbins, similarly said: "For any incremental dollar we invest or megawatt we allocate, we are making a risk-adjusted bet on what is going to deliver the highest return for the longest. “When 99 percent of the market wants one thing, and you say, ‘OK, that could change, it could go down to 90 percent,’ it's still really hard to not focus on the 99 percent that goes to 90 percent.”

Lambda's CFO, Chuck Fisher, meanwhile, succinctly noted that the company "bleeds green."

Neoclouds, like the cloud companies themselves, are already investing heavily in building out cloud capacity and have spent billions of dollars in doing so. CoreWeave, for example, spent $14.9bn in the full fiscal year of 2025.

While significantly less than the $100 billion-odd spent by hyperscalers, GPUs will have made up the bulk of this, and the neoclouds will have existing commitments for further deployments already made. Most have already signed on to deploy Nvidia's upcoming Vera Rubin chips.

Nvidia itself is a major investor in many neocloud companies, including CoreWeave, Lambda, and Nebius.

Reports that Google was talking to neoclouds regarding potential TPU offerings emerged in September 2025. While CoreWeave and Crusoe were said to be among those targeted, Google ultimately signed an agreement with Fluidstack to deploy the chips in its data center in New York, which is leased from Terawulf, and would in turn be used by Anthropic.

It is unclear which other select customers Google has already sold TPUs to, though Google CFO Susan Li said the deals were reflected within the company's cloud backlog of $462bn. The majority of that remains GCP agreements.

CEO Sundar Pichai added that they expect interest from "customers like capital markets, where they are running highly performing AI workloads. They wanted TPUs in their data centers ... and those trends are true across a diverse set of industries and in certain cases, frontier AI Labs too."