The departure of its CEO Rolf Schwirz may have been the biggest news to come from the Fujitsu Forum 2012 in Munich yesterday, but the technology player also had some interesting announcements that offer insight into the direction the company is hoping to move.

Fujitsu released a new Software-as-a-Service (SaaS) based solution that builds on IP already used in Japan for energy monitoring in companies to help European businesses comply with European Union-led energy efficiency regulation.

It is just one announcement Fujitsu plans to make on the globalization of its Japanese product offerings in the year to come.

The EU Energy Efficiency Directive was passed by the European Union in September this year and in 18 months all member states will have to introduce national laws surrounding the reporting of energy use if they have more than 250 employees or use more than 200,000 Watt hours of energy per year.

Some countries, such as Germany and the UK, are expected to adopt the laws as soon as early next year.

Fujitsu’s Eco Track takes a product already used by companies to audit and forecast energy use in Japan and tweaks it for the EU regulation.

Fujitsu CTO Joseph Reger said the cloud computing service will be provided out of Fujitsu’s global cloud data centers with purchase through the Fujitsu Cloud Store at a cost of about 2,000 to 3,000 Euro for a smaller business customer.

Not to be confused with a monitoring tool, the Cloud Eco Track pulls information already collected by a range of products, including data bases and Excel spreadsheets.

“It is not acquiring the data, it is managing the data,” Reger said.

“These data are particularly required in companies by other systems . . . we can read all of these automatically and put them into the system.”

The service comes in multiple editions depending on the size of the company and its overall requirements and supports multiple languages, ISO norms and EU laws.

The EU Energy Efficiency Directive was born out of concern that EU member states were not meeting their goals of reducing energy use by 20%, increasing renewable energy by 20% and energy efficiency by the same amount by 2020.

Reger said Japanese companies have already had to comply with similar regulation for the last decade.

Taking Japanese IP and customizing it for the global customer base seemed to be a major theme at this year’s Fujitsu Forum in Munich – Fujitsu’s key event outside of its home country in the home of Fujitsu Technology Services.

“This is one example of brining more Japanese IP into our market and using more Japanese technology. Of course there is a value contribution we have made here locally.” Reger said.

Fujitsu is increasingly trying to be recognized as a global technology company, with global solutions and services that can overcome geographical constraint, Fujitsu Executive Vice Chairman of the Board Satoru Hayashi told FOCUS yesterday.

He said part of the challenge for Fujitsu is overcoming its traditional image in markets it has entered with partnerships that push it toward a particular product offering.

Taking lessons from Japan, where Fujitsu is known as a much more rounded company and where 67% of its profit share comes from in search of global expansion is one of its main goals for the company in coming years.