US energy company Baker Hughes has partnered with Google Cloud to create AI-driven tools to optimize power usage and enhance sustainability in data centers.

The partnership aims to address rising energy demand linked to the expansion of AI and cloud infrastructure. Both companies said they will explore ways to better utilize industrial and operational data within data center environments.

Under the agreement, Baker Hughes will combine its expertise in turbomachinery and power systems with Google Cloud’s AI and data analytics capabilities. According to the companies, the goal of the partnership is to help operators optimize power usage, improve system performance, and enhance reliability.

“Infrastructure that powers the growing demand for AI and cloud computing is becoming one of the most critical drivers of global electricity needs,” said Lorenzo Simonelli, chairman and CEO of Baker Hughes. “Through this partnership with Google Cloud, we are bringing together world-class power technologies and digital capabilities to help data center operators improve efficiency, enhance reliability, and accelerate progress toward lower carbon operations. This collaboration reinforces Baker Hughes’ role as an integrated partner for power generation, infrastructure, and management in this fast-growing sector.”

“Baker Hughes is bringing its proprietary energy technology and expertise, and Google Cloud is providing the advanced AI to help deliver these critical solutions,” added Matt Renner, president and chief revenue officer at Google Cloud. “By combining our AI with their century of leadership in industrial energy systems, Baker Hughes is helping companies create more efficient data centers for the future.”

The companies said the collaboration will also look to scale solutions through Google Cloud’s partner ecosystem, with a focus on enterprise deployment.

Baker Hughes has increasingly targeted the data center sector over recent years. In May, the company sold 16 natural gas turbines to power planned data center projects across Wyoming and Texas.

Baker Hughes is not the first power generation firm to partner with Google Cloud. Last year, the hyperscaler announced that it had partnered with Westinghouse to develop an AI-powered tool designed to improve the construction of new nuclear power plants.