The DP World Tour - a European golf tour - has selected Amazon Web Services (AWS) as its official cloud provider.

Under the agreement, DP will use AWS' cloud infrastructure to stream video and on-demand content for fans, as well as adopt AI technologies.

The tour's media assets will run through an AI Media Asset Management (MAM) system that automatically tags metadata, creating a more searchable archive.

In addition, AWS will develop a "Virtual Twin" that processes some million data points of each golf course, which will be shown onscreen at the venue and on mobile devices.

“Building an AI system that understands golf's nuances is incredibly complex,” said Nina Walsh, global leader, industry business development for media, entertainment, games, and sports at AWS. "Imagine following a crucial shot on your mobile device and instantly understanding not just the distance, but the historical success rate, the impact of the wind, or how the player performs under pressure – all narrated in your preferred language. That's the experience we want to deliver to every golf fan worldwide."

“A golf tournament is one of the most complex events to deliver in professional sport. Instead of a single stadium, we are building a smart city every week, often in remote locations,” said Michael Cole, CTO at the DP World Tour. “That is then replicated in 26 different countries around the world, all with different infrastructure requirements. With our tournament services now hosted in AWS, we will be able to deliver a connected and intelligent course with greater consistency and reliability, wherever we are in the world.”

AWS has several partnerships with sporting organizations. Last month, the cloud giant revealed it had been selected as the cloud and AI partner of the National Basketball Association. AWS also provides cloud computing and AI services to the National Football League (NFL) in the US, having expanded its partnership in September 2024.