DCD Academy has announced a new partnership with Fluke Corporation, a global leader in professional electronic test and measurement tools, to deliver a structured sales enablement program to Fluke commercial teams operating across the data center sector.

As data center infrastructure becomes increasingly complex, conversations between manufacturers, operators, and specifiers have quickly shifted from a traditional buy-sell relationship to solutions-led, consultative relationships.

Fluke sought to deepen their team's expertise of the data center infrastructure ecosystems in which their customers operate, and better support their customers through this period of rapid industry change. To achieve this, they selected DCD Academy to implement a program that expands their commercial team's domain expertise across the data center sector, allowing their workforce to specialize in vital topics across data center design, build and operations.

"Expertise is becoming just as important as technology in the data center industry,” said Femi Fadayomi, Commercial Strategy Manager at Fluke Corporation. “Our partnership with DCD Academy helps equip our teams with the industry knowledge needed to better understand customer challenges, provide strategic guidance, and serve as trusted advisors. This investment reinforces our commitment to helping data center operators improve reliability, uptime, and operational performance."

The partnership ensures Fluke sales professionals are not just equipment providers, but trusted advisors capable of navigating the unique uptime and efficiency challenges faced by modern data center operators.

The sales enablement program will be delivered through DCD Academy's on-demand learning platform, giving Fluke global teams the flexibility to train at scale without disruption to day-to-day roles.

Learning progress will be tracked in real-time through DCD Academy's Workforce Development Platform, allowing Fluke enablement leaders to measure impact and continuously align training investment to revenue-generating priorities.

Darren McGrath, Managing Director, DCD Academy, says: "Each data center buyer has their own unique needs, and a one-size-fits-all approach to selling just doesn't work anymore. The vendors that earn trust are the ones who understand their customer's world and their challenges, not just their own product portfolio. Fluke's commitment to investing in their people reflects the kind of forward-thinking approach we love to support, and we're proud to be part of their journey."

Learn more about DCD Academy and their training solution: https://www.datacenterdynamics.com/en/dcdacademy/.