To reduce its power consumption and energy costs and shrink its carbon footprint, Verizon has established its own energy-consumption standards and an associated measurement process for new telecommunications-related equipment. The standards will be applied to certain broadband, video, datacenter, network and customer-premises equipment purchased after January 1, 2009. The target provided to the manufacturers of such equipment is 20 percent greater efficiency than today's equipment.
"This is similar to a consumer buying appliances according to the standardized ENERGY STAR