Accenture has been signed by UK commercial broadcaster ITV plc to supply core IT service management, infrastructure and application management services. Under the deal ITV will move its desktop services, help desk, and data center management to Accenture later this year.

"ITV selected Accenture for two key reasons: Accenture's ability to deliver the IT infrastructure and applications management services needed and Accenture's deep experience in the broadcast industry, and our innovative vision in the areas of digital TV and the digital home," said Stuart Orr, ITV client account director, Accenture. "I am delighted to team with ITV to support its business as it changes over the coming years."

Accenture demonstrated its industry vision and capabilities to ITV at the Accenture Innovation Center for Broadband, a specialized facility based in Rome that serves clients who seek innovative video solutions that can be quickly transformed from ideas to reality. At the Center, a team of specialists design and deploy complex solutions for leading media organizations across Europe.

"ITV is transforming its business, and working with Accenture will provide us with the flexibility we need as our business changes," said Richard Cross, Group Technology Director, ITV. "Our selection of Accenture affords us access to world-class capabilities that the Accenture Innovation Centre for Broadband can provide. Their deep experience in web TV, over-the-top services and the digital supply chain will help us as we look to transform our business."

Financial terms were not disclosed. ITV Plc employs around 4,000 staff and is the UK's leading advertiser-funded, free-to-air broadcaster.