Server Technology, a Reno, Nevada-based vendor of power distribution units, has launched a new program for channel partners to help them go after data center customers.

The program spans the gamut of ways for a vendor to support its channel partners, from information sources and discounted demo kits to training and marketing support, Mike Johnston, director of global channel sales and marketing at Server Technology, said.

“We are freshening up our Channel Partner Program to become a truly channel-focused organization and have made significant measures to make it easier to do business with Server Technology,” Johnston said.

“We’re investing in the current and future success of our channel partners to expand our global footprint – to provide data centers around the world with the highest quality power distribution units (PDUs) and power management solutions.”

Johnston explained that the expanded focus on the channel was a response to requests from the company’s partners themselves.

Server Technology’s new Power Rewards Program for channel partners includes:

• New partner portal (a one-stop resource center and personalized dashboard for opportunity registrations)
• Dedicated channel managers
• Expanded marketing development funds
• Discounted product demonstration kits
• Expanded training opportunities