German business-software giant SAP announced on Wednesday a plan to become a reseller of Apache Hadoop distributions by Hortonworks and Intel. It will sell the two distributions of the popular open-source parallel-processing framework together with its in-memory database product SAP Hana.

The idea is that using SAP Hana and Hadoop together will give customers the high speed of in-memory database and the massive scalability offered by Hadoop, according to Mitch Ferguson, VP of business development at Hortonworks, who wrote a blog post on the announcement.

“This gives SAP users a broad range of options for storing and analyzing new types of data and the ability to create applications that can uncover new business opportunities from vast amounts of data that would not have been previously possible,” he wrote.

SAP made the announcement at the TechCrunch Disrupt conference in San Francisco.

Hortonworks is one of the most popular Hadoop distributions, while Intel is a relative newcomer. The chip maker announced its distribution of the framework in February, positioning it as the Hadoop distribution backed by a level of institutional knowledge of enterprise requirements only the company of Intel's stature can posses.

Boyd David, VP and general manager of Intel's Datacenter Software Division, said enterprises were looking for big-data solutions that were simple and quick to implement and provided real-time insight from all data in a secure environment to improve business processes.

“With performance optimizations for Intel hardware as well as encryption and decryption improvements for better security, the integration of the Intel Distribution for Apache Hadoop with the SAP Hana platform provides enterprises with security and scalability without having to sacrifice performance,” he said.

SAP announced that Hana would support Intel's Hadoop distro in February. The company said it planned to certify and continue to support all distributions of the framework, regardless of its new reseller relationships with Intel and Hortonworks.