Salute Mission Critical, a data center services provider dedicated to bringing military veterans into the data center industry, has acquired US data center consultant Iconicx Critical Solutions.

The deal follows the recent acquisition of AMS Helix in the UK.

Military service
– Mar Perez/DCD

Founded in 2013, Iconix is a provider of commissioning, testing, and consulting services for data centers and mission-critical environments. Terms of the deal were not disclosed.

Salute said that the acquisition will expand its capabilities in commissioning and quality assurance/quality control, helping its customers eliminate risks and optimize the handoff from deployment to operations.

“I am thrilled to bring our two companies together. Salute’s holistic approach to critical facility management offers a breadth of on-site functions to ensure optimal staffing, efficiency, and best-in-class service. The ability to partner with a leading QA/QC firm will elevate Salute’s operational capabilities. In addition, our shared approach of enabling technology to reduce costs and risks for our clients will drive even greater value to the industry and our clients,” said Salute Mission Critical CEO, Jason Okroy.

Iconicx Co-founder, Stefanie Crichton, added: “Iconicx takes great pride in our work. We value innovation, adaptability, integrity, and commitment to quality – core values that we share with Salute. We are excited about what this combination will mean not only for our customers, but also for our employees, as this partnership will bring expanded opportunities to our team.”

As both companies approach their 10-year anniversaries, we are excited to enter this next chapter of growth together. Joining forces with Salute will help Iconicx continue to scale its operations and teams, particularly as we look toward international expansion. We’re thrilled to partner with Jason and the Salute team,” Iconicx Co-founder, Christopher Benson said.

This is the second deal Salute has made in recent weeks. At the start of November, the company announced the acquisition of AMS Helix, a data center services firm.

The UK-based company offers project management and sustainability services to data center, telecommunications, and Edge customers throughout EMEA. Salute said the deal strengthens its Europe and UK presence and positions the company for accelerated international growth. Terms were not disclosed.

“I can think of no better path for AMS Helix than joining Salute. We are both passionate about serving the data center industry by delivering best-in-class service through a flexible delivery model. We see significant growth in our region, and as part of Salute, we will be better able to serve our customers across the entire lifecycle from deployment through ongoing operations,” said Martin Murphy, co-founder, and Partner at AMS Helix.

Salute founder Lee Kirby explained why former military personnel were a good fit in the data center industry in a DCD interview in 2018: “Take a typical infantry man [he also explained that 15 percent of veterans are women]. He maintains a weapon, a vehicle, and a communications system. He must operate with local people, work around dangerous equipment, and deal with the unexpected. There is no civilian training or experience that can equal that,” Kirby said. “They adapt and train quickly, and communication and coordination are bred into them.”

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