Pure Storage has rebranded to Everpure and announced plans to acquire data intelligence and orchestration company 1touch.

The new name “reflects the company’s greater impact from reshaping storage to defining the future of data management,” Everpure said in a statement. The company will begin trading on the NYSE under its new name on March 5, 2026.

"Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets," said Charles Giancarlo, CEO of Everpure.

The company added that the acquisition of 1touch will help extend its data management capabilities by adding data discovery and semantic context to the Everpure Platform, ensuring enterprise data is “inherently AI-ready at the source.”

Giancarlo added: "With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset – data – but also understand, enhance, and contextualize that data for actionable intelligence.

Commenting on the acquisition, Ashish Gupta, CEO and president, 1touch, said: "Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource. By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry – giving customers the foundation they need to move AI projects from pilot to production at record speed and trust."

The acquisition is expected to close in Q2 FY27, subject to customary closing conditions. The financial transactions of the deal have not been disclosed.

DCD spoke to Everpure about the looming crisis in data storage in issue 59 of the DCD magazine. You can read it here.