Sports brand Puma is migrating its e-commerce ecosystem to Google Cloud.
Including Puma.com, the company will use Google Cloud to develop a global e-commerce data platform and hopes to improve customer experience.
The company will also use Google Cloud's data, analytics, and artificial intelligence (AI) solutions.
The multi-year deal will see Puma deploy Google's generative AI offer to create services such as an AI shopping assistant and the capabilities to virtually try on outfits.
According to the company, early results have seen a 19 percent increase in average order value as a direct result of using Google Analytics and BigQuery.
Customers are also able to find out which locations hold the stock they are looking for up to four times faster as a result of BigQuery and Puma's use of another Google Cloud product, Apigee.
"With Google Cloud's AI and data capabilities, we have been able to not only gain a far better understanding of our customers, but also translate that insight into frictionless commerce, and more personal shopping experiences both online and offline," said Pancho Ortuzar, director global e-commerce engineering at Puma.
"Migrating our e-commerce infrastructure to Google Cloud will greatly accelerate our efforts towards making Puma's direct-to-consumer channels a significant driver of overall business growth."
Puma said that the cloud migration project will result in "substantial cost savings" compared to its previous e-commerce cloud.
"By building a centralized customer data platform on Google Cloud, we get the highest quality technology when it comes to analytics, data governance, and security, allowing us to radically improve how we work with partners in the interests of our customers," added Ortuzar.
"Common data standards and API management through Apigee mean that no matter where our retail outlet operators are on their digitization journeys, they can tap into our digital services and insights without having to alter their current IT systems."
Puma was founded in 1948 in Germany by Rudolf Dassler. According to a 2023 article by BusinessChief, the company migrated to six Microsoft Azure regions in 2021. Prior to this, the company had around 1,500 VPN tunnels across 100 locations and three primary data centers - one in Herzogenaurach, Germany; Boston, the US; and a Dimension Data facility in Hong Kong.
In January 2024, the company announced it would also be using Yottaa's cloud platform for its e-commerce sites.
