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US financial markets firms are investing an average of $1.8 billion annually on data center space, power and cooling and most are concerned about power according to research.

Eight out of ten financial services data center professionals interviewed ranked power as their most pressing concern, surpassing connectivity and cost.

The report cites an example using a single blade server that consumes about 100 watts per hour, same as an incandescent light bulb. With 30 blades per rack and an estimated 100 racks in a single data center cage, 300,000 watts per hour would be used, approximately the same amount of power used by 3,000 suburban homes in the U.S., excluding additional energy to heat and cool the servers. The 300,000 watts must then be multiplied by 24 hours, multiplied by seven days, multiplied by 365 days - all for one cage of one firm's data center.

"Financial services data centers are the largest users of power in the State of New Jersey," says Kevin McPartland, senior analyst and TABB and author of "Financial Services Data Centers: Power, Proximity and Profit." "Today's data centers contain some of the world's most bleeding-edge technology, run by some of the industry's best and brightest," "These centers house the heart of nearly every financial services business. From high-speed trading to derivatives pricing, the soaring need for compute power has made data center space the virtual replacement of Wall Street."

The report says 66% of the current US equity trading volume is driven by fewer than 1% of the firms deploying ultra low latency strategies that physically require being located within feet of an execution venue matching engine.