Lam Cloud, a New Jersey provider of data center solutions, has partnered with Risk Masters, a risk management, disaster recovery and business continuity consulting firm. The partners aim to provide end-to-end disaster recovery and business continuity management solutions.

The partnership builds on Lam Cloud’s existing workplace, recovery and continuity solutions for small and mid-size businesses.

The two companies will work with customers to design a recovery architecture that best meets their needs, determine what technology to implement and when to implement it, as well as develop customized processes with the necessary training.

Lam Cloud will provide customers a comprehensive look at customer's continuity needs.

Lawrence Lam, founder and president of Lam Cloud, said, “In collaborating with providers, we seek out those who have exceptional business experience and understand the need to deliver strategic, efficient and cost-effective disaster recovery and business continuity solutions.”

Steven Ross, executive principal at Risk Masters, said the two companies' mission aligned in their aim to serve emerging and underserved markets within the same geographic regions. “Poor financial performance, decreased productivity, brand [and] reputation damage and loss of customer loyalty can result from a business disruption and depending on the degree, could destroy a company.”