Intel and FC Barcelona have announced a partnership agreement which will transform Barcelona into a technological super-club.
The companies aim to bring together “two brands with shared core values of innovation and performance, as well as to support and improve the communities they serve around the world”.
Deborah Conrad, chief marketing officer at Intel, said the technology the company is deploying and the programs it is working are designed to elevate FC Barcelona into “one of the most technologically advanced soccer clubs in the world” and to launch an ambitious slate of educational initiatives.
The Intel Inside logo will be the first-ever placement of a partner’s logo inside FC Barcelona jerseys, while Intel aims to bring FC Barcelona closer to its global fans through technology and additional support programs to be announced next year.
Other initiatives unveiled included providing the latest Intel based technology to the students at the famous La Masia academy, supplying FC Barcelona players and coaches with the latest Intel-based 2 in 1 devices, and working to improve the fan experience through new technology at Camp Nou.