The Green Technology Initiative has launched during Internet World at London's Earls Court. The Initiative has been founded by a group of industry leaders with the aim of helping business make use of existing technology to reduce their carbon footprint.
The industry-led group, whose founder members include Cisco, EDF Energy, Carrenza, Global Crossing and Saatchi & Saatchi Interactive, will concentrate on the environmental impact of powering, cooling and operating IT equipment, by providing a forum where IT managers can share best practice and pool knowledge and experience.