Emerson Network Power India Pvt Ltd has announced its strategy to capture a substantial share of the Indian rack solutions segment. According to the Indian press, under the strategy the company will initially target data centers in IT, ITES and telecom verticals with an aim to capture 15 per cent of the IT and telecom rack solutions market by the end of 2007.
To this end, Emerson has launched PNR 42, a floor mounting rack solutions for data centres, in the Indian market. This high-quality rack is specially designed for cabling, networking and light server applications.
PNR 42 is a complete sheet steel structure and is designed for easy configuration and mounting flexibilities. The folded sheet steel frame gives it the capability to handle static load of 350kgs. The top cover design enables effective air management and easy cable entry. PNR 42 comes with features like the double-sided door configurability and 65 per cent perforations.
Commenting on the launch, Sandeep Nair, managing director, Emerson said: "Our high-tech rack solutions, which will offer turnkey solutions to all organisations, will help plug an important need felt by data centres and thereby help us further extend our leadership in the enterprise segment."
To effectively reach its target audience across India, Emerson will adopt a sales model. In this, apart from selling to prospective customers directly, Emerson will identify and select large System Integrators (SIs) who will actively support the sale of rack solutions.