DatacenterDynamics London 2006 has announced that it is to work with both the Carbon Trust and the Market Transformation Programme (MTP) to bring additional support to the sector and a complete a full efficiency programme for the November conference
Increasing power density and data centre cooling demand has been making headlines for some months now. Data centre owners and operators are already counting the cost of inflated utility bills and are now also having to consider additional cost as new environmental legislation starts to bite.
George Rockett, conference producer, DatacenterDynamics London 2006 said: "The high levels of redundancy needed to ensure uptime in mission critical facilities means that electrical inefficiency has become a way of life. Driven largely by almost unmanageable power density levels, manufacturers such as our sponsors APC and HP have recently introduced solutions which answer, in part, the need for greater efficiency without loss of electrical resilience.
"As much as being a Save the Planet' or Green' issue, inefficiency has an affect on corporate profitability. From a practical point of view, no business wants to see money going up the chimney. So, when planning new data centres or upgrading existing facilities, operational costs are an important consideration. It is old news that for some businesses, electrical bills outweigh the cost of IT equipment.
"However, the ability to innovate does not rest exclusively with manufacturers, which is why DatacenterDynamics is so central to the market. The Conference and Expo uniquely provides a melting pot which brings leading infrastructure vendors together with data centre professionals and policy influencers, this makes for a catalytic and highly creative event where knowledge can be transferred, experiences shared and ideas developed.
"For example, Robert Tozer, one of Europe's foremost experts on data centre cooling will be sharing new metrics which he has developed to meet the need for improved air-management. His method is based on the measurement of bypass flow rate, negative pressure flow rate (in the floor void) and recirculation flow rate combined with CRAC and server design flow rates.
"Using these metrics, Dr Tozer demonstrates that legacy data centres could be making substantial savings in energy use and therefore cost. Not only that, he suggests that even more could be saved by tapping the potential for free air-cooling which is readily available. Dr Tozer is making his presentation on the 28th November, exclusively at DatacenterDynamics, London 2006.
The Market Transformation Programme is a Defra initiative which supports the UK Government on sustainable products. As MTP starts to assess the data centre market and model and forecast total energy consumption, it will also be consulting with industry to develop policies to encourage the implementation of energy efficient methodologies and best practice.
The Carbon Trust is a Government funded initiative which aims to help business reduce energy use and therefore emissions, in line with current Energy Policy. However, the Carbon Trust's Francis Rottenburg is a pragmatic individual, who is not so concerned with either good corporate citizenship or a belief in the science which links emissions with global warming. "When I say Save Carbon', I want you to think Save Money' he says.
DatacenterDynamics London 2006 takes place at the Royal Lancaster Hotel on November 28-29th. For more information or to book your place please call +44 (0)207 426 4849, email [email protected] or visit www.DatacenterDynamics.com.