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Storage and networking supplier Brocade signed Alberto Soto to lead EMEA sales from July 1, 2010.

Soto replaces Ulrich Plechschmidt, who moves to Brocade's corporate headquarters in San Jose to lead the Global Sales Enablement and the OEM Marketing departments.

Soto was VP and general manager of HP ProCurve EMEA since 2006. Soto will report to Ian Whiting, senior vice president of Worldwide Sales while Plechschmidt will report to John McHugh, vice president and chief marketing officer.

Soto's is tasked with growing Brocade's Ethernet business especially through channel sales.

According to Forrester Research, the EMEA IT segment will be an almost $500 billion market opportunity in US dollars.