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APC by Schneider Electric has set up a new free-zone company that will carry out work in the Middle East and Africa for the data center sector, from Jebel Ali, Dubai.

Schneider Electric DC MEA FZCO has been set up to allow for seamless transactions between channel partners, according to APC by Schneider Electric VP for MEA Christian Bertrand.

"EMEA is one of the emerging markets in the world economy and this gives us the opportunity of being close to our customers in the region so that we can better meet their expectations,"Bertrand said.

"Establishing this free zone company allows for seamless transactions with our channel partners, both in the Middle East as well as in Africa, offering them with a host of strategic business benefits. This organizational simplification will greatly ease the business and provide a single point of contact for all business needs."