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  • Management & Operations
  • Data Center Construction
  • Open Session

Speakers

Nienke Ris

Nienke Ris

Community Affairs Director EMEA, Microsoft

Roy Maxwell

Roy Maxwell

Director ESG & Product Management, Kevlinx

Johann  Thor Jonsson

Director Site Selection, atNorth

Edgar van Essen

Edgar van Essen

Managing Director, Switch Datacenters

Michael Blake

Michael Blake

EMEA Community and Workforce Development, Regional Manager - Global Data Centers, Google

Emma Strutton

Head of Channels, DCD

Public perception is now rising as a common and credible threat to data center projects. Across Europe, community resistance, political scrutiny, and online anti‑DC narratives are derailing developments before planning even begins. The “social license to operate” now covers far more than community engagement: it reflects whether a project is seen as legitimate, beneficial, and welcome by the people who live around it. And right now, that legitimacy is under strain in the face of NIMBYISM.

This session will explore:

  • Where the “social license” belongs in the development cycle
  • How to build community value into projects from day one
  • Whether education pathways and outreach can shift public perception
  • How the industry regains narrative control amid rising hostility