You qualify for a free enterprise pass if:

1. Your company is an enterprise with data-center needs
2. You, as an individual, are directly engaged, as a management or technical professional in planning, strategy, systems design, sourcing, purchasing, procurement, adoption, implementation, integration
   and operations of an IT organization, data center or cloud services.

Individuals with business development/marketing/sales titles or job responsibilities representing vendors and industry supplier/service provider firms do not qualify for an enterprise pass, and should apply for a VENDOR pass. 

You qualify for a free service provider pass if: 

1. Your company is an owner/operator of:
   1. Private, on‐premise data center
   2. Multi‐tenant co-location data center
   3. Internet host, telecom provider, carrier hotel
   4. Cloud IaaS/PaaS

You qualify for a free advisory pass if: 

1. Your company is a technical consultancy (architect, engineering, building/design / system integration) not a professional services firm.
2. Your firm is NOT engaged in, and does not earn revenues directly from, the selling or reselling of any products as a dealer, distributor or value-adder. You must not be engaged in sales/business development activity. 

You need to purchase a vendor pass if your organisation provides technology, products or services to the data center sector and you, as an individual work in a senior management, marketing or business development role.