Rafael Serrano is Senior Consultant for Uptime Institute since 2014. He works with global clients, performs assessments, operational sustainability and operations certifications, and he is an ATS and AOS courses instructor. Mr. Serrano has extensive experience in both the public and private sectors. With Telefónica, Mr. Serrano led the Real Estate department in Spain for 15 years, covering asset management, projects, maintenance, and operation throughout the corporate portfolio. He led landmark projects such as Spain-based Headquarters in Madrid and Barcelona, and the Tier IV Gold Alcalá Data Center. Mr. Serrano was the Head of Global Data Center in the IT Transformation Project and data center consolidation. His responsibilities included the design model, requirements, project planning, work, and operation.

Mr. Serrano is an Architect in both Building and Urban Planning, and won a Fulbright scholarship to achieve his Master in Architectural Design at the University of California Los Angeles (UCLA) as well as Research at Columbia University in New York.