Connect | MENA // Tech Showcase: Rethinking physical data center operations | Grenzebach

As data centers become increasingly automated, the physical processes supporting them have often remained manual, creating new opportunities to improve efficiency, consistency and scalability. This presentation explores how automation can transform physical operations across the data center lifecycle, from rack logistics and server deployment to maintenance and material flow. An end-to-end demonstration of an automated ORW rack deployment workflow will bring these concepts to life, highlighting how automation can streamline day-to-day operations while addressing the practical challenges of deploying and maintaining modern data center infrastructure.