Countless operators have made ambitious public sustainability pledges, but behind closed doors, many industry professionals lack confidence that these targets will be met, leaving the discourse on sustainability at a crucial juncture.

While strides have been made to enhance reporting standards, adopt renewable energy sources, and advance energy-efficient technologies, questions persist about the effectiveness and urgency of current industry sustainability strategies. Is it time to reassess and recalibrate how we build and operate data centers for a sustainable future? What should the priorities be going forwards?