China’s economy adds the equivalent of the UK’s total GDP every two years. It accounts for 25% to 30% of global economic growth according to Forbes. Its data centers follow this path also: Singapore bank DBS estimates a 20% CAGR in the growth of the national industry.

China is the second largest data center market in the world and it presented a sometimes confusing mix of strong centralism and local idiosyncrasy, of cities where staggering demand growth outstrips available supply and yet huge remote data centers reportedly almost empty. So how do you enter the Chinese market and develop strategies to build key opportunities there? How can you future-proof those strategies?

This detailed webinar examines:

• The centralisation drivers in China and the logistical steps required to meet these?
• How local drivers work and shape demand: the rise of consumer classes, technology and education, business and entrepreneurial, the role of nationalism and sovereignty?
• How will a pressing environmental consciousness shape market direction?
• What is the roadmap here for analysing what is driving target markets and sectors and knowing how and when to act?