With Northern Virginia at the epicentre of global data center build and deployment, the region has been thrust into the public eye, with countless multi-MW project proposals drawing ire from locals due to the impact on the grid, concerns on water use, pollution and a changing architectural landscape bordering residential homes. Even with the associated 'NIMBYISM' effect gaining pace, the internet is essential and associated infrastructure needs to be located, powered, cooled and operated to keep the world online.

We ask our panel of infrastructure deployment and PR experts to outline the steps the digital infrastructure sector needs to take change the narrative, win friends and influence people.