DatacenterDynamics – a global provider of media, intelligence, and events focused on the data center industry – announced this week that it is consolidating and refocusing its US-based events program.

Starting in 2015, DCD Converged will shift from nine, one-day regional-market events to three larger-scale two-day conferences in the US. The revamped events program will focus on the three primary data center vertical classes: enterprise, internet and services.

The enterprise-focused event will take place March 17–18, 2015, at the New York Marriott Marquis in Manhattan. Meeting the needs of the enterprise data center community of end-users and operators, the New York event will place emphasis on the increasingly complex and heterogeneous mission-critical data center environment.

The San Francisco Marriott Marquis will play host to DCD’s internet-themed event, from July 30–31, 2015. The two-day conference will cater to the internet data center community of end-users and operators tracking the retail, wholesale and hyper scale continuum.

Services will be the main theme for DCD’s third and final US-based event next year, taking place Oct. 27–28, 2015, at the Chicago Hilton. The conference will focus on meeting the needs of the growing data center service provider community and how they provision next-generation services, from cloud to everything as a service.

The re-focused Converged events in the US will provide multi-track conferences highlighting the most important topics that face the industry. The tracks include:

IT & Networks: Focused on helping senior strategists understand the implications of IT and network transformation on data center design and architecture.

Environment: Focused on the issues faced by professionals who manage the performance, efficiency and resilience of the critical environment.

Design & Strategy: Focused on the issues faced by senior decision makers responsible for the organizational strategy and design of on-premise data centers.

App>Cloud: Focused on issues faced by professionals that manage blended/ hybrid infrastructures and the technical/regulatory challenges of delivering critical ICT through the cloud.

Security & Risk: Focused on helping professionals tasked with assessing the risk and managing the security of evermore-distributed mission-critical infrastructure and ICT systems.

“Taking a leaf out of the data center handbook, we are consolidating up into bigger, bolder and deeper events with a strong vertical focus. This is what the data center community now needs”, said George Rockett, recently appointed CEO of DCD Group and DatacenterDynamics founder. “‘Converged Decision Making’ is a mega trend that underpins these product changes. It reflects the fact that all corporate IT infrastructure decisions are interconnected and inseparably interdependent.”

Bruce Taylor, formally of the Uptime Institute/451 Research and recently appointed executive VP of DCD North America, added: “I am extremely excited at the prospect of helping DatacenterDynamics to yet again transform the data center industry with this new winning strategy. DatacenterDynamics is considered by many leading data center professionals as an ‘intelligence engine’ for the data center industry; I think this new program is another giant step forward.”