Programme Print

    Day 1Hall 1Hall 2
    07:45 - 08:50 Registration & Breakfast
    08:50 - 09:00

    Design, Build & Operate Conference Track Chaired by

    Participants: Robbert Hoeffnagel

    Design, Build & Operate Conference Track Chaired by
    Robbert Hoeffnagel
    Editor-in-Chief, DatacenterWorks

    IT Optimisation, Strategy & Outsourcing Decisions Conference Track Chaired by

    Participants: Wim Boone

    IT Optimisation, Strategy & Outsourcing Decisions Conference Track Chaired by
    Wim Boone
    Consultant ICT & Datacenters, Ingenium
    09:00 - 09:40

    Datacenter Government Policy and the Impact on the Datacenter Operator

    Energy efficiency is not only an important issue for data centers, but also for policy makers at both a national and local level. In this presentation the latest developments in government policy, including the SER Energy agreement and the changes to the Environmental Management Act, are discussed.

    Participants: Jeroen van der Tang

    Datacenter Government Policy and the Impact on the Datacenter Operator
    Jeroen van der Tang
    Program Manager Sustainability, Nederland ICT


    09:40 - 10:20

    Government Datacenter (ODC) North – A Consolidation and Migration Case-Study

    In 2012 the Dutch government announced that it would consolidate over 60 datacenters into 5 regional governement datacenters (ODC’s). This case-study presentation will look at all facets of one of those regional datacenters, the ODC-North, and discuss the challenges faced in the proces.   

    Participants: Henk Bultje

    Government Datacenter (ODC) North – A Consolidation and Migration Case-Study
    Henk Bultje
    Project Leader ODC-Noord, DUO


    10:20 - 10:45 Morning Coffee Break
    10:45 - 11:25

    Risky Business - Managing Risk through Structured Data Center Operations Planning and Execution

    When designing, building and operating a datacenter you must focus on the criticality of application(s), their resiliency and back-up, the recovery plan in place and how the datacenter is going to support these systems and applications.  What impact will a critical infrastructure system have on my application(s) if it fails?  How do I go about planning for this?  How can design characteristics reduce or mitigate these impacts without over engineering? These are the questions that will be answered in this presentation.  

    Participants: Mark Rentzke Peter Uelen

    Risky Business - Managing Risk through Structured Data Center Operations Planning and Execution
    Mark Rentzke
    Manager Global Data Center Services, Schneider Electric

    Peter Uelen
    Vice President Global Strategic Accounts, Schneider Electric

    Energy Efficient New-Build Datacenters - Analysis And Concrete Recommendations With Respect To Both The Technical Performance As The Economic Feasibility

    In early 2013 CE Delft, in collaboration with Mansystemens DCE, carried out a research study into which energy-efficiency technologies should be used when building a new datacenter. Focussing on cooling, power supply and other aspects the research explores which solutions are most appropriate and how these solutions perfrom from both a technical and economic perspective. This presentation will discuss the results.

    Participants: Ir. Maarten Afman

    Energy Efficient New-Build Datacenters - Analysis And Concrete Recommendations With Respect To Both The Technical Performance As The Economic Feasibility
    Ir. Maarten Afman
    Researcher/Advisor, CE Delft
    11:25 - 12:05

    From Power Supply to Processor – the Impact of a Selectively Coordinated UPS

    Participants: Martijn Imming

    From Power Supply to Processor – the Impact of a Selectively Coordinated UPS
    Martijn Imming
    Regional Manager Northern Europe , Eaton

    Supporting the Global Cloud – Creating a Neutral, Efficient, Connectivity-Rich Environment for Cloud Providers and Users

    Participants: Robert Bath

    Supporting the Global Cloud – Creating a Neutral, Efficient, Connectivity-Rich Environment for Cloud Providers and Users
    Robert Bath
    VP Engineering Europe, Digital Realty
    12:05 - 12:45

    Latest Generation Static-UPS vs. Traditional Diesel-UPS – Performance, Efficiency and Power Architecture

    The presentation reviews the technical performance, efficiency and power architecture differences between traditional Diesel Rotary UPS and latest generation modular Static-UPS with advanced Eco-Mode capability.

    Participants: Ian Bitterlin

    Latest Generation Static-UPS vs. Traditional Diesel-UPS – Performance, Efficiency and Power Architecture
    Ian Bitterlin
    CTO, Emerson Network Power

    How to Transform a Company’s IT Approach from a Technology to a Business focus?

    IT is constantly changing and its business models need to provide more and more flexibility to clients. The economic recession has demanded that CEOs cut costs, take full control over business options and use a tailored enterprise architecture suited to their needs. However, the old-fashioned approach of IT focusing on pure IT technology siloes is now obsolete. We are now faced with the need of developing overall services in models which are more business oriented. That's why business models are adapting in order to focus on providing sophisticated services rather than just solutions. Services that are configured in the service catalog must be exactly what the client is looking for. The aim of this presentation is to present the transformation process which modifies a company’s IT approach from one which focuses on technology to one that focuses on business. It is presented on a business case, represented by a service provider, who must deliver business value for their clients.

    Participants: Marcin Florek

    How to Transform a Company’s IT Approach from a Technology to a Business focus?
    Marcin Florek
    Project Manager, Comarch
    12:45 - 13:45 Networking Lunch
    13:45 - 14:25

    Case study - Hybrid Dry Cooling And Building a State-of-the-Art Green Datacenter

    This presentation will focus on how Equinix build a State-of the-Art datacenter with a low EUE, PUE and WUE level at high LEED level using the innovative hybrid dry cooling technology.   

    Participants: Jack Quadflieg Tony Rook

    Case study - Hybrid Dry Cooling And Building a State-of-the-Art Green Datacenter
    Jack Quadflieg
    Regional Manager Belgium/Netherlands, Jaeggi

    Tony Rook
    Operations Director, Equinix

    What your Datacenter can Learn from Budweiser Beer - Six Sigma Methodologies to Identify and Reduce Variability in your Datacenter

    Budweiser is the world’s best-selling beer brand; but, what could your datacenter operation possibly learn from a beer manufacturer?  You may or may not like Budweiser beer; but, no matter where in the world you drink a Bud, the taste will be identical.  Bud is able to consistently produce their beer globally by implementing a company-wide focus on reducing process variability and minimizing the associated costs of poor quality. Datacenters are essentially high-tech manufacturing processes with computing tasks as the output.  Much like Bud seeks consistent taste, datacenters seek consistent, downtime-free operation.  Most successful companies like Bud apply simple but effective data-driven analysis techniques such as Six Sigma methods to reduce process variability and realize their business goals.  Datacenters do apply substantial upfront reliability analysis and invest in costly redundant systems, but rarely commit to data-driven continuous improvement philosophies. In this seminar, Eddie Desouza, will explore how six sigma methodologies can help you identify and reduce variability in your datacenter for improved reliability, optimized energy efficiency, and higher asset utilization.

    Participants: Eddie Desouza

    What your Datacenter can Learn from Budweiser Beer - Six Sigma Methodologies to Identify and Reduce Variability in your Datacenter
    Eddie Desouza
    Directeur, Enlogic
    14:25 - 15:05

    Case study - Reliable Energy Efficiency and Securing Business Continuity

    Participants: Jim Shanahan

    Case study - Reliable Energy Efficiency and Securing Business Continuity
    Jim Shanahan
    Global Head of Data Center Automation, ABB

    The Datacenter Redefined – Facilities as a Service (FaaS)

    Common IT technologies like virtualization or software defined servers and networks that are widely adopted in IT can also be adopted in facilities! Facilities As A Service (FAAS) also utilizes these techniques creating opportunities for businesses to transform the data center from a cost center to a profit center. Managed as a business line, the data center facilities become part of a service based delivery model. Providing modular, flexible, right sized, cost based services. By associating (variable) costs with service products delivered, drives an OPEX instead of CAPEX cost model.

    Participants: Edwin Veltman

    The Datacenter Redefined – Facilities as a Service (FaaS)
    Edwin Veltman
    Technology Consultant, HP
    15:05 - 15:30 Afternoon Coffee Break
    15:30 - 16:10

    Case Study Catholic University Leuven - IT View on the Evolution from Datacenter to High Performance Computing Datacenter

    The central infrastructure of the KU Leuven was housed in a completely outdated datacenter which was designed to house the first mainframe computers. Besides not meeting the requirements of a modern datacenter anymore the KU Leuven was faced with new challenges such as the housing of a High Performance Computing environment and offering more and more services in a private cloud model. To meet these new IT challenges the university decided to build a new datacenter This presentation focusses on the design of the datacenter, from back-end to the arrangement of the computer rooms itself with a focus on rack power density, cooling principles and structured fiber cabling.

    Participants: Rudy Rys

    Case Study Catholic University Leuven - IT View on the Evolution from Datacenter to High Performance Computing Datacenter
    Rudy Rys
    Datacenter Manager, Catholic University Leuven

    A Modern Approach to Master Sustainability in IT - the MRA Cluster Green Software and the Software Energy Footprint Lab

    In this presentation first results of the Metropolitan Region Amsterdam (MRA) Green Software Cluster are presented. A research collaboration between data centers, application owners, software developers and universities to study energy efficiency from application level to data center level. Part of this collaboration is the Software Energy Footprint Lab (SEFLab) a research facility where data centers, hardware suppliers and software developers can experiment with energy efficient innovations in a controlled environment.

    Participants: Prof. dr. ir. Joost Visser Ir. Bo Merkus

    A Modern Approach to Master Sustainability in IT - the MRA Cluster Green Software and the Software Energy Footprint Lab
    Prof. dr. ir. Joost Visser
    Head of Research ; Professor Large-Scale Software Systems, Software Improvement Group ; Radboud University

    Ir. Bo Merkus
    CleanTech Researcher , Amsterdam University of Applied Science
    16:10 - 16:50

    Trends And Measurements For Datacenter Optimization And Future-Proofing

    This session discusses how stresses on operations and impact on resources that are caused by datacenter growth and global regulations are managed with tools and best practices from The Green Grid.  The discussion will include best practices, cases studies and lessons learned from recent deployments at both new construction and upgraded datacenters that produced world-class levels of resource usage and efficiency.

    Participants: Ian Bitterlin

    Trends And Measurements For Datacenter Optimization And Future-Proofing
    Ian Bitterlin
    EMEA Tech Chair, The Green Grid

    Why You Can’t Afford To Avoid The Cloud – Results From The European Commission’s Cloud Computing Expert Working Group

    We live in an age where everything is expected to be available online, from everyday private entertainment to complex demanding business services. With everybody expecting these services to be available immediately on demand, the strain on the providers grows to deliver dynamic and adaptive infrastructures that can grow with these demands. This marks a fundamental change in the way we see, provide and consume IT resources. Clouds are not so much the cause of this development, but a direct reaction to it. They offer the potential to deal with modern demands and to reduce the cost and effort for resource and service provisioning. Even though clouds do not offer the final solution to the problem, they constitute an important step towards the kind of user requirements and infrastructures we will face in the (near) future.The European Commission has recognized the relevance of clouds for the (European) market and initiated a dedicated working group to analyse the potential of clouds. The goal of this expert group consists in identifying the actions that have to be undertaken to reach this potential and make according recommendations for the development and execution of H2020. The presentation summarises these findings, from the relevance of clouds for modern IT to the implementation of the paradigm shift through a technological development roadmap.

    Participants: Lutz Schubert

    Why You Can’t Afford To Avoid The Cloud – Results From The European Commission’s Cloud Computing Expert Working Group
    Lutz Schubert
    Independent Expert, European Commission (DG INFSO)
    16:50 - 17:30

    The Future of the Datacenter – What Can We Expect In The Next 10 Years?

    In this panel thought leaders in the industry will address key issues for future growth and development in the current datacenter market, the changing datacenter business environment, how cloud and future technologies will affect the market as well as the impact of legislation.

    Participants: Robbert Hoeffnagel Peter Vermeulen Pieter Duijves Henk Ijspeerd

    The Future of the Datacenter – What Can We Expect In The Next 10 Years?
    Robbert Hoeffnagel
    Editor-in-Chief, DatacenterWorks

    Peter Vermeulen
    Analist, Pb7

    Pieter Duijves
    Director EMEA, HP

    Henk Ijspeerd
    Director Enterprise Market, Schneider Electric


    17:30 - 19:00 Networking Drinks Reception

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