IntelliBatt rebrands into Canara, expands portfolio

Company to sell end-to-end UPS solutions and services

3 June 2013 by Yevgeniy Sverdlik - DatacenterDynamics

IntelliBatt rebrands into Canara, expands portfolio
An IntelliBatt (now Canara) battery cabinet

The leadership team of IntelliBatt has renamed the company, which will now be called Canara, and outlined a plan to expand the company's portfolio of offerings to include end-to-end uninterruptible power supply (UPS) products and services for data centers.

 

The new name is an effort by the company to no longer be viewed as just a battery-monitoring vendor, which it has generally been viewed as. CEO Tom Barton said the company will keep the battery-monitoring products and services it is well-known for, but will also now resell Toshiba UPS systems and provide end-to-end installation services for backup-power infrastructure.

 

The announcement comes about one year after IntelliBatt raised US$22m in equity financing from a group of investors led by Columbia Capital. Part of the “investment thesis” was to make the company into a platform play, Barton explained, and Monday's announcement is the initial stage of this transformation.

 

Newer Toshiba UPS, Barton said, were a lot more efficient than the market incumbents' products, but there has not been a proper channel for them in the US, which is what Canara will provide. As part of its end-to-end power solution, Canara will also provide power distribution units (PDUs) from a variety of vendors, and it is not locking itself exclusively into one UPS supplier either.

 

As Barton put it, while there are vendors the company prefers, at the end of the day its job is to advice each customer on what is best for them.

 

Along with rebranding, Canara has also announced significant additions to its monitoring portfolio, the biggest of which is branch-circuit monitoring.

 

According to Barton, there has been pent-up demand in the market for branch-circuit-monitoring solutions, because the ones on the market are too expensive for most customers. Canara, he said, has been able to engineer a solution that will cost at least 25% lower than the existing branch-circuit-monitoring solutions.

 

The solution analyzes circuit-level power trends to identify and reclaim stranded power and improve capacity planning. It also helps prevent tripped circuits and load imbalance.

 

Canara's branch-circuit-monitoring solution will be in generally available by the end of third quarter.

 

Other offerings the company is working to bring to market are a cloud-based reporting, monitoring and management platform and predictive analytics. The analytics feature will use the database of historical UPS and battery performance data the company has built over the years it has been providing monitoring services.

 

As it continues to build out its platform play, Canara is looking at potential acquisitions of companies with different kinds of monitoring technology, as well as other UPS and battery resellers that have a lot of customer relationships.

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