2012 in review and the year ahead – Part 3

Executive director of The Green Grid and managing director of Savvis Asia chime in

4 January 2013 by DatacenterDynamics FOCUS

Mark Schiller, Executive Director, The Green Grid

What was the most important data center development of 2012?
The combination of new tools, technologies, education and best practices helped drive more awareness on data center efficiency in 2012 than ever before. The year saw unprecedented collaboration between government and the private industry; three new efficiency metrics were introduced, including the Green Energy Coefficient (GEC), Energy Reuse Factor (ERF) and Carbon Usage Effectiveness (CUE).

The industry further embraced The Green Grid’s Data Center Maturity Model as the definitive data center roadmap for planning and tracking improvements in sustainability, and in the eco-effective and efficient use of energy and other resources.

Further, Climate Savers Computing Initiative (CSCI) moving under The Green Grid’s brand was just one example of the increasingly holistic approach to the data center ecosystem that the industry is moving towards. The industry further embraced the idea that improvements in data center efficiency and sustainability are only effective when measurable, which is a critical step and the foundation for new developments heading into 2013.

What single advancement will positively impact the data center sector in 2013?
The Green Grid believes that there will not be one single advancement but a collaboration of efforts that will positively impact the data center industry in 2013. While the organization foresees its Data Center Maturity Model continuing to allow for complete and reliable IT workload flexibility and mobility, it also recognizes that continuous innovation in data center siting to leverage ambient conditions, vendor advances in energy efficiency for both hardware and software and the continued adoption of virtualization software. All will play a role in moving the industry forward over the next calendar year.

Mark Smith, Managing Director, Savvis Asia

What was the most important data center development of 2012?
This year, Savvis saw a significant shift in the way IT leaders think about data center performance. In particular, we are seeing more of our customers move towards a per-kW performance versus per-sq-ft. This has put the focus on making infrastructure investments that optimize energy and financial resources.

We recently conducted a survey, for example, that found three in five organizations view owning and operating in-house IT infrastructure as a waste of resources. Many IT leaders are walking away from 2012, recognizing the importance of having all of their different IT parts outsourced to the right place, whether that’s through colocation, managed hosting or cloud.

What was the most important data center development of 2012?
Now that we have had that critical-mass shift in thinking alluded to above, I think the biggest advancement moving forward will come from capitalizing on all that is happening within the shared data-center space. Once you get inside that hardware, for example, you have cloud, you have layers upon layers of SaaS offerings, and you have interconnectivity driving vibrant web-marketplace-based ecosystems. These are all things that are only accessible to members of that shared space and all tools that can help move your business forward.

We anticipate that the companies that outsourced in 2012 will move deeper into hybrid cloud solutions that allow them to maintain the infrastructure they have invested heavily in, and still grow through an updated cloud strategy.

Read Part 1 and Part 2 of this feature

This article first ran in the latest issue of DatacenterDynamics FOCUS magazine (follow link for free subscription).



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