Bringing together some of the largest hybrid cloud users and technology providers, DatacenterDynamics Converged Europe will look at the lure of cloud services
As global expenditure on outsourcing, hosting, colocation, and cloud services is set to almost double to $57bn by 2020, Europe’s expenditure forecast appears slightly more conservative. This is largely attributable to security and data protection hurdles, according to the latest findings from the Global Data Center Market Overview and Forecasts report by DCD Intelligence.
Commenting on this current trend, the CEO and co-founder of DCD, George Rockett said: “IT leaders are looking towards hybrid cloud solutions to keep up with today’s demanding business needs, inevitably leading to complicated architectures and emphasizing the need for a cloud-centric data center strategy capable of supporting hybrid IT environments.”
Source: BBC Newsbeat
Among the line-up of cloud experts speaking at DatacenterDynamics Converged Europe is enterpreneur Piers Linney, former investor on BBC’s Dragons’ Den series and CEO of leading cloud services company Outsourcery. During his keynote, Linney will offer an analysis of barriers to wider cloud adoption, discuss what innovation means in the cloud era and the changing role of the CIO as a business innovator.
The dedicated two-day ’App > Cloud’ track will also feature some of the largest users of cloud services and leading cloud technologists, including executives from Boeing, Deutsche Bank, Deutsche Börse Cloud Exchange, Coca-Cola, Google, Mergermarket and SAP.
“The six-track conference agenda addresses the topics encapsulating converged IT decision-making. Within the dedicated App > Cloud track the issues faced by professionals with blended or hybrid infrastructures, considering the technical, business and regulatory challenges of moving to third party platforms for the delivery of critical applications, will be tackled” said Merima Dzanic, senior conference producer at DCD Converged.
The world’s most recognized brand, Coca-Cola, will be represented by its EMEA CIO and global head of infrastructure, Teoman Buyan, who will be discussing the company’s ambitious journey to the cloud. “We are aligning our strategy to heavily leverage cloud platforms as much as possible to lower costs and provide flexibility. Whilst security and data concerns prevent us from adopting public cloud across the board, hybrid cloud models represent the best model” said Buyan. “DCD is a great ideas platform providing up-to-date information on technology and best practice in cloud environments – I look forward to hearing about the latest cloud innovations in the App > Cloud conference track and the technology expo”.
“Hybrid scenarios will be the reality and integration will be critical. CXOs will have to identify their own roadmap for cloud adoption and manage this transformative journey, starting from your skills-force to the organizational structure,” added Martin Heisig, SAP’s SVP of Infrastructure Services. Heisig will be sharing insights at the conference into how SAP has become a global cloud business by leveraging its own Hana platform.
“It comes down to whether you should build your IT strategy around big data and the cloud or create your own agile infrastructure cost-effectively, and what your landscape looks like if you embrace both. The event is a platform dedicated to the entire IT stack, enabling introduction of new technologies and solutions to the market, connecting key stakeholders and debating industry challenges in order to leverage the business opportunities ahead,” said Rockett.