The data center of the digital economy is continuing to drive demand for simple, fast, and scalable data centers. Against the backdrop of CeBIT’s 2016 Digital Economy theme, DCD at CeBIT, on 14-18 March 2016 in Hannover, gathers IT chiefs to explore how the engine that powers the digital economy - the data center - is rapidly being transformed in order to meet the demands of the digital world.
For retail, there is no question that data needs will continue to increase. Racks of clothes and merchandise are slowly being replaced by servers as the online shopping sector grows year on year.
”With the exponential growth in the ecommerce sector, it’s not hard to imagine a world where shopping centers are replaced by data centers. The data center plays a crucial role ensuring that these channels and services are continually open for business” says George Rockett, CEO & Co-Founder of DatacenterDynamics.
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As digital technology is enabling today’s businesses, data center resource scalability is a vital part of a wider IT infrastructure strategy. For the retail sector especially, consumers flood ecommerce websites with traffic during the holiday season.
“Dealing with holiday spikes or sudden increase in load highlights the need for a scalable infrastructure” says Jan Löffler. Head of Platform-Engineering at Zalando, one of Europe’s leading ecommerce platforms who have recently moved all of their operations into the public cloud. At the event, Löffler will provide insights into Zalando’s development processes, and how the company is embracing open-source, microservices and cloud architectures in order to deliver innovative and optimal user experience.
Whilst Germany is lagging slightly behind with the cloud-adoption rate due to data protection concerns, the hybrid cloud model is starting to gain momentum with German-based enterprises. Instead of accommodating these traffic spikes with massive and costly IT infrastructure, digital enterprises are increasingly integrating hybrid cloud environments which offer greater flexibility, agility and control whilst avoiding over-provisioning.
“As the demands of the 24/7/365 audience are becoming more sophisticated, the infrastructure required to deliver a seamless digital experience is becoming increasingly complex. The hybrid cloud is part of a larger converged IT landscape. DCD at CeBIT is set to bring together top industry experts across storage, virtualisation, hyperconvergence and hybrid cloud solutions, debating powerful new innovations and cross-stack solutions in order to keep up with the Zettabyte era” adds Rockett.
Register today! More information on the conference programme and the expo can be found online and more detailed requests for information can be directed to Merima Dzanic.